Factors Affecting Consumer Adoption Decisions and Intents in Mobile Commerce: Empirical Insights

Mobile commerce (m-commerce) is marking the start of new era of innovation in business. M-commerce will continue to extend the way organizations conduct business – and change the relationships between companies, customers, suppliers and partners. Mobility means freedom – say Keen and Macintosh – and freedom creates choice and value, something much more than convenience as it may revolutionize the way companies work, buy, sell and collaborate. Although the TAM is widely accepted as a pertinent model – on a general level to explain the acceptance of information technology and information systems, it is questionable whether the model is applicable to consumers’ choice of commercial channels, which makes its use questionable to explain the adoption of mobile and ecommerce. This proposal was tested with the material derived from a 1000 consumer survey in Finland and we found other drivers/inhibitors than perceived usefulness, perceived ease of use and perceived enjoyment.